io.suite Brand Guidelines
Client Administrator
Retail Applications

Introduction

Introduction

Layouts - General Rules

The retail applications are numerous and variant; They can be simple ones with basic branding, and others with more product-oriented approaches. And as mentioned before, io.suit brand is a flexible one that makes life easier to a designer to create a spot-on branded design.

The bellow layout templates offer some context to the designers so they can create a design that stays on-brand:

Logo-Text Rule

The logo is always aligned to one of the artwork sides in the case of having a text element in the design.

Centralized Logo

The absence of a text element in the design makes it easier for the logo to get centralized.
In some cases, the artboard itself is divided to separate areas; The logo still have the ability to get centralized in its own area.

Vertical Layouts

In retail applications we might encounter some unusual layouts that require special treatment for some design elements, having a vertical text is one of these treatments.
A vertical layout would have some exceptions applied; For example: We can have a centralized logo in the presence of a text element (see posters applications).