io.suite Brand Guidelines
Client Administrator
Retail Applications

Shelf Communication

Shelf Communication

Shelf Talkers

Shelf talkers are used to highlight individual products, key features, or promotional messages directly at the shelf edge. They should capture attention, communicate a single clear benefit, and help customers make quick and confident purchasing decisions at the point of sale.

Shelf Strips

Shelf strips are used to create a continuous io.suite presence across retail shelving, improving brand visibility and helping customers easily identify product categories and designated brand areas. They should reinforce the visual identity while contributing to a clean, organized, and recognizable retail experience.

Shelf Stoppers

Shelf stoppers extend outward from the shelf to capture shoppers' attention and highlight featured products, promotions, or new arrivals. Designed to interrupt the shopping journey, they should deliver a bold visual presence, communicate a single clear message, and encourage customers to engage with the io.suite range.

Shelf Product Cards

Shelf product cards provide customers with key product information directly at the point of purchase. They should clearly present the product name, primary benefit, and essential features in a concise, easy-to-scan format, helping customers compare products and make informed purchasing decisions.